# FINSERAI — Full Documentation for AI Assistants > AI automation for UK financial advisers, wealth managers, and insurance firms. Purpose-built AI systems with FCA compliance guardrails, human-in-the-loop review, and back-office integrations. Website: https://finser-ai.co.uk Email: hello@finser-ai.co.uk Phone: 0207 123 6627 Book a call: https://cal.com/finser-ai/30min Founder: Andrew Ward (15+ years in financial services) ICO Registration: ZC244000 GDPR Compliant | UK-based team | UK/EU data processing --- ## About FINSERAI FINSERAI builds bespoke AI-powered tools for financial services firms. Founded by Andrew Ward, who spent 15+ years working inside financial advice firms and saw first-hand how much time advisers lose to admin, compliance paperwork, and repetitive tasks. FINSERAI is purpose-built for regulated firms — every tool includes FCA compliance guardrails, human-in-the-loop review, and full audit trails. Based in the UK, ICO registered (ZC244000), serving IFAs, wealth managers, insurance brokers, and adviser networks across the UK. Unlike generic AI tools like ChatGPT, FINSERAI systems are trained on your firm's data, integrated into your existing back-office platforms, and designed to pass compliance due diligence. Client data is never used to train AI models. --- ## Live Demos — 9 Interactive Demos You Can Try Now All demos use real AI technology with industry-specific data. Not mockups. ### 1. Meet Max — AI Chatbot https://finser-ai.co.uk/demo/chatbot RAG-powered chatbot trained on insurance product knowledge bases. Handles client enquiries about policies, products, and services 24/7. Trained on your firm's specific products and documentation. ### 2. Meet Sarah — AI Call Handler https://finser-ai.co.uk/demo/voice-agent AI voice receptionist that answers calls, qualifies leads, books appointments, takes messages, and escalates complex queries. Powered by ElevenLabs v4 Turbo with 100ms latency. ### 3. Talk to Nadia — Voice Onboarding Assistant https://finser-ai.co.uk/demo/onboarding-voice Voice AI assistant trained on company documents for employee onboarding. New starters can ask questions by voice and get instant, accurate answers. ### 4. Ask Nadia — Text Onboarding Assistant https://finser-ai.co.uk/demo/onboarding Text-based RAG chatbot for employee onboarding with department-aware filtering. Answers questions about policies, procedures, and company information. ### 5. Meeting Summariser https://finser-ai.co.uk/demo/meeting-summariser Generates FCA-compliant structured file notes from client meetings in 28 seconds. Accepts voice dictation, pasted transcripts, or uploaded recordings. Extracts key points, financials, action items, and compliance flags. ### 6. Compliance Red-Liner https://finser-ai.co.uk/demo/compliance-checker AI checks suitability letters and reports against FCA rules with red/amber/green annotations. Flags regulatory issues, missing disclosures, and suitability gaps. ### 7. AI-Native CRM https://finser-ai.co.uk/demo/crm CRM dashboard with AI-powered client insights, compliance checks, and proactive alerts. Surfaces risks, opportunities, and next-best-actions for each client. ### 8. Cold Outreach Generator https://finser-ai.co.uk/demo/outreach Personalised multi-step outreach sequences with FCA compliance. AI researches prospects, crafts personalised emails and LinkedIn messages, and generates follow-up sequences. ### 9. Social Post Generator https://finser-ai.co.uk/demo/social-posts FCA-compliant social media posts for LinkedIn, Instagram, and X. Generates content in your firm's voice with appropriate disclaimers and compliance language. All demos: https://finser-ai.co.uk/demo --- ## Services — What FINSERAI Builds ### AI Chatbots RAG-powered chatbots trained on your firm's knowledge base — product documentation, policy wordings, fund factsheets, FAQ libraries. Answers client and prospect enquiries 24/7. Deployed on your website or internal systems. ### Voice AI Agents AI receptionist for call handling, lead qualification, appointment booking, and message taking. Natural conversation powered by ElevenLabs v4 Turbo. Available 24/7 including nights and weekends. ### Meeting Summarisation Generates FCA-compliant structured file notes from client meetings. Voice dictation, transcript paste, or audio upload. Extracts key points, financials, action items, risk factors, and compliance flags. 28-second processing time. Saves advisers 90 minutes per meeting. ### Compliance Checking AI checks suitability letters, reports, and client communications against FCA rules. Red/amber/green scoring. Flags missing disclosures, suitability gaps, and regulatory issues. Monitors regulatory changes daily. ### AI-Native CRM CRM with AI-powered client insights. Proactive alerts for review dates, life events, regulatory changes. Compliance checks built in. Client risk scoring and next-best-action recommendations. ### Social Media Content FCA-compliant social media posts for LinkedIn, Instagram, and X. Content generated in your firm's voice with appropriate disclaimers. Batch generation and scheduling. ### Cold Outreach & Prospecting Personalised multi-step outreach sequences. AI researches prospects, crafts emails and LinkedIn messages, generates follow-up sequences. FCA and GDPR compliant. ### Employee Onboarding Voice and text AI assistants trained on company documents. New starters get instant answers about policies, procedures, benefits, and systems. Department-aware filtering. ### Additional Capabilities - KYC/AML automation - WhatsApp automation - Email triage and response drafting - Suitability report drafting - File completeness audits - Internal knowledge bases - Website design and rebuild - Regulatory change monitoring --- ## Back-Office Integrations FINSERAI integrates with the platforms financial services firms already use: - **Intelliflo** (iO) — client data, valuations, workflows - **Xplan** (IRESS) — client records, tasks, document management - **CashCalc** — cashflow modelling, fact-find data - **FE fundinfo** — fund data, performance, factsheets - **Dynamic Planner** — risk profiling, asset allocation - **Voyant** — financial planning, cashflow projections - **Salesforce** — CRM, pipeline, reporting - **Microsoft 365** — Outlook, Teams, SharePoint, OneDrive If your system has an API, FINSERAI can connect to it. If it doesn't, we find a workaround. --- ## Pricing FINSERAI uses bespoke pricing — one flat price for the entire firm, not per user. ### Single Tool — From £297/month - One AI capability (meeting notes, chatbot, or call handler) - Unlimited users — whole firm - Setup, training, and support included ### Full Suite — From £697/month - 3+ AI capabilities bundled - Back-office integrations - Priority support and quarterly reviews ### Enterprise — Custom Pricing - For networks and larger firms - Full AI transformation - Dedicated account manager - SLA and custom integrations No per-user fees. No long-term contracts. Cancel anytime. Compare that to £429/user/month from alternatives. Free 20-minute audit call: https://cal.com/finser-ai/30min --- ## Frequently Asked Questions ### We tried AI before and it didn't work. Why would this be different? Most firms try generic AI tools that know nothing about financial services. They hallucinate, ignore compliance, and create more work than they save. FINSERAI builds systems specifically for your workflows, trained on your data, with FCA guardrails baked in. And we don't launch until it works — you test everything before it goes live. ### Our compliance team will never approve this. Good — they should be sceptical. FINSERAI works with your compliance team directly. All AI outputs go through human review before reaching clients. Full audit trails, data processing agreements, and isolated UK-hosted infrastructure where nothing is used for model training. Built to pass due diligence. ### Is my client data safe? Yes. ICO registered (ZC244000) and fully GDPR compliant. Client data is encrypted in transit and at rest, processed in the UK/EU, and never used to train AI models. A Data Processing Agreement is signed before any work begins. Your data stays yours. ### How is this different from ChatGPT or Copilot? ChatGPT is a general-purpose tool that knows nothing about your firm, your products, or FCA requirements. It hallucinates, has no guardrails, and cannot access your back office. FINSERAI is purpose-built for financial services — trained on your data, integrated into tools like Intelliflo and Xplan, with compliance controls and human review on every output. ### What does it cost? Single tools from £297/month for the entire firm — not per user. Full suites from £697/month. One price agreed upfront, no per-user fees, no long-term contracts. Compare that to £429/user/month from alternatives. ### Can I try it before committing? Yes. 9 live demos at finser-ai.co.uk/demo — including a voice note taker, AI chatbot, compliance checker, meeting summariser, and more. All running on real AI, not mockups. ### Does it integrate with Intelliflo / Xplan / our back office? Yes. FINSERAI integrates with Intelliflo, Xplan, CashCalc, FE fundinfo, Dynamic Planner, Voyant, Salesforce, and Microsoft 365. If your system has an API, we connect to it. If it doesn't, we find a workaround. ### How long before we see results? Most single-service implementations are live within 2-3 weeks. Meeting summarisation — the fastest win — typically saves 90 minutes per adviser per meeting from day one. FINSERAI handles all setup, training, and ongoing support. ### What about the Consumer Duty? The Consumer Duty requires firms to act in customers' best interests. Well-implemented AI supports this — consistent, accurate information, vulnerability indicator flagging, and human review on everything before it reaches a client. FINSERAI builds Consumer Duty considerations into every tool. ### Do we need any technical skills? None. FINSERAI handles everything — setup, integration, configuration, training, and ongoing support. If you can use email and answer a phone, you can use our tools. Your team gets a 30-minute training session and ongoing support. ### What if you disappear and we're stuck? You keep everything. All documentation, configurations, access credentials. Nothing is locked behind our platform. If you wanted to walk away tomorrow, you could. We stay because the systems keep delivering value, not because you're trapped. ### Do clients know they're interacting with AI? That depends on the tool. For client-facing chatbots, we recommend transparency. For internal tools like meeting summarisation or compliance checking, the AI works behind the scenes and your team reviews everything before it goes out. ### What if the AI makes a mistake? It will sometimes. That's why every AI output goes through human review before reaching a client. The system includes confidence scoring — if the AI isn't sure, it says so and flags it for your team. Source citations are provided so you can verify every answer. ### Can you build something custom that's not in your demos? Yes. The demos show core capabilities, but every implementation is customised to your firm. If you have a specific workflow or integration need, we scope it during the audit call and give you a clear plan. ### How do you handle ongoing support and updates? All plans include ongoing support, monitoring, and updates. Proactive performance checks, knowledge base updates when your products or processes change, and availability for questions. You're never left to figure it out alone. --- ## Security & Compliance - **GDPR Compliant** — ICO registered (ZC244000). Full data processing agreements. Data minimisation by default. - **Human in the Loop** — Every AI output is reviewed by a human before reaching a client. No exceptions. Full audit trail. - **Data Never Trains AI** — Client data is encrypted in transit and at rest. Never used to train AI models. In writing. - **UK-Based Team** — Based in the UK. Data processed in UK/EU. UK regulators and UK law. - **FCA Guardrails** — Compliance controls baked into every tool. Not bolted on. - **Audit Trails** — Full logging of every AI interaction, decision, and output. - **Consumer Duty** — Built with Consumer Duty requirements in mind. --- ## Tech Stack - Next.js, TypeScript, Tailwind CSS (frontend) - Anthropic Claude (LLM for reasoning and summaries) - OpenAI (embeddings for RAG search) - ElevenLabs v4 Turbo (voice AI, 100ms latency) - LlamaIndex (RAG indexing and retrieval) - LangGraph (agent orchestration) - Railway (hosting and deployment) --- ## Blog - AI for Financial Advisers: What Actually Works in 2026 — https://finser-ai.co.uk/blog/ai-for-financial-advisers - How to Automate Client Meeting Notes Without Losing Compliance — https://finser-ai.co.uk/blog/automate-meeting-notes - AI Chatbots for Insurance Brokers: A Practical Guide — https://finser-ai.co.uk/blog/ai-chatbots-insurance-brokers - FCA Compliance and AI: What Your Firm Needs to Know — https://finser-ai.co.uk/blog/fca-compliance-ai --- ## Related Products - **answer4me** (https://answer4me.online) — AI phone answering service for individuals and small businesses. From £9/month. - **AI Your World** (https://aiyourworld.io) — Personal AI setup and training service. AI agents, email automation, second brains, and more. --- ## Contact - Website: https://finser-ai.co.uk - Email: hello@finser-ai.co.uk - Phone: 0207 123 6627 - Book a free 20-minute audit call: https://cal.com/finser-ai/30min - Founder: Andrew Ward ## Legal - Privacy Policy: https://finser-ai.co.uk/privacy - Terms of Service: https://finser-ai.co.uk/terms - ICO Registration: ZC244000 - GDPR Compliant - UK-based team, UK/EU data processing - Client data is never used to train AI models